Queues for Sony Xperia 1 IV do not line up
Predictably, demand for the new flagship is low
Sony's Xperia smartphones are niche and the "big" flagship Xperia 1 IV won't make a difference. The novelty received a number of high technologies, but for all this they asked for a lot, only a few can afford the new flagship of the Japanese company. And the first results of accepting pre-orders do not add optimism, Sony will still hang out at the tail of the peloton of the largest players in the market.
On the JD.com website, a little more than 32 thousand pre-orders for the flagship were collected. And this is a third of the number of applicants who at one time decided to purchase the Xperia 1 III at the start of sales. These are the statistics of only one online platform, but experts are sure that other retailers have a similar situation, the number of users who have expressed a desire to purchase the Xperia 1 IV is negligible.
It is logical that high cost is cited as the key reason for such weak demand. Other things being equal, users can purchase worthy flagships for a lower price. Recall that the Sony Xperia 1 IV has a 6.5-inch OLED screen with a resolution of 3840x1644 pixels, a Snapdragon 8 Gen 1 chipset, a 5000 mAh battery, 30 W fast charging, Android 12 operating system and a triple rear camera with 12 megapixel sensors each. , with optical stub and variable optical zoom.