Twitter is infested with bots. Elon Musk is convinced
He wants to know the real number of fake accounts
This week, Elon Musk put on pause the deal to acquire Twitter. As justification for the move, he cited the need to understand how many spam bots there are on the social network. Twitter representatives claim that the number of fake accounts is 5% of all users of the social network and this data is relevant for the first quarter of this year.
The billionaire is suspected of wanting to bring down the price of the deal or even find far-fetched reasons not to conclude it. Elon Musk himself assures that this is not a whim and not an attempt to disrupt the deal. He assures that the real number of fake accounts can be an order of magnitude higher. According to his calculations, their number is huge - more than 90% of all daily active visitors to the network.
Why is it so important? This indicator is important for advertisers or understanding the potential audience to which information can be conveyed. Casting doubt on the validity of Twitter data, Elon Musk makes sure that the most popular tweets of all time were liked by only about 2% of active users per day.
It seems that the billionaire intends to conduct an independent audit, the results of which can be very unpredictable. If in the end it turns out that the number of fake accounts exceeds the figure announced by Twitter, then Elon Musk may demand a reduction in the amount of the transaction, referring to the forgery of the data that was provided by one of the parties to the negotiations. If he breaks the deal on his own initiative, then this threatens him with reputational losses, and he will also have to pay a penalty in the amount of $1 billion.