UMI eMAX review of another interesting smartphone based on the MT6752 chip with a capacious battery

06.07.2015 16175 12

We present to your attention a text version of the review of the device, called UMI eMAX. We deliberately took a short break after the appearance of a video review of this device, which you could see earlier in this publication on our portal. This was done in order to evaluate this device as carefully and objectively as possible, spending additional time on a more detailed study of its operation in real operation.


Recall that UMI eMAX attracted us as one of the most affordable smartphones in its segment with the MT6752 processor. Also, we could not get past the rather high declared battery capacity in this device, which amounted to 3780 mAh. And this gave reason to hope that the smartphone would become the most “long-playing” among devices with such a filling. Its direct competitors include Jiayu S3 (version with 2 GB of RAM), Lenovo K3 Note and even Meizu M1 Note . And we definitely wanted to compare this new product with the listed smartphones that we tested earlier.

What came of it, and whether we were able to reveal some aspects of this device in more detail than in the video review - you will find out by reading this article.

Well, let's get down to business, and we will start, according to tradition, with what you see first of all after receiving the treasured package from the seller - with a description of the packaging and appearance of the device.

Overview of the configuration and appearance of UMI eMAX

The UMI eMAX smartphone comes in an original flat package, which has a gray cover with an interesting texture, a logo on the front side and a specification of the smartphone on the back, as well as a strict black cardboard box, which you will get access to after removing this cover. . The box opens like a book, only in the opposite direction, and inside you will find the smartphone itself and the accessories that come with it.

The smartphone and each accessory inside the box are in separate trays. In the largest tray you will find a UMI eMAX smartphone and instructions in English. The smartphone display is sealed with a protective film, from which you need to remove the shipping layer.

In addition to the smartphone in the box you will find:


  • Charger with a current capacity of 1A, adapted to our sockets;
  • Flat white USB cable;
  • The OTG cable is also white (connecting to a computer, recharging other devices).

As you can see, the UMI eMAX package is quite standard, although we were pleased with the presence of a proprietary OTG cable. However, the power of the charger upset, because with a current of 1A, the smartphone will not charge quickly.

Nevertheless, the quality of the packaging and accessories supplied with the smartphone leaves positive emotions, with which we will begin our review of the appearance of the device.

UMI eMAX Appearance Overview

The front panel of the smartphone is made of protected glass, the manufacturer of which is not specified. The protective glass is flat and has no rounded edges. Also in this device you will not find a frame with a metal frame around the perimeter, since the smartphone is completely made of plastic, following the example of Lenovo K3 Note. The plastic itself is painted gray and has a texture that vaguely resembles metal.


At the top of the front panel, the manufacturer has placed traditional elements - earpiece, front camera, light and proximity sensors, as well as an event indicator.


At the bottom of the front panel there are 3 standard non-illuminated touch buttons.


On the left side of the UMI eMAX case, you will find 2 plugs, the top one covers the Micro-SIM card slot, designated by the manufacturer with the number “1”, and the bottom one covers the Micro-SD memory card slot.


On the right side of the smartphone case, you will find a cover for the second SIM slot, as well as volume and power buttons, which are also made of plastic in the color of the case.


At the bottom end of the smartphone case there is a Micro-USB port for connecting to a computer or a charger, as well as a speaking microphone, and at the top end there is only a standard 3.5 mm audio jack.


The back cover of the UMI eMAX smartphone is one-piece and forms the edges of the case. It is non-removable, that is, there is no access to the battery, and it is also non-removable.


At the top of the back of the case, you'll find a second noise-canceling microphone, a rear camera module, an LED flash, and the manufacturer's logo.


At the bottom of the rear panel, you will find inscriptions with the name of the smartphone and the place of its assembly, as well as slots for an external speaker almost 2/3 of the width of the panel.


The assembly of the UMI eMAX smartphone is performed at a high level. The case does not have any backlashes or creaks, and its coating cannot be called easily soiled, since it is matte and does not collect fingerprints. The device looks solid, and in the hand is very comfortable. In terms of ergonomics, we did not have any complaints, since it is very convenient to operate the buttons. Also, the small weight of the smartphone is immediately felt, which is only 149 grams. At the same time, there are doubts that a battery is really installed inside, and a fairly solid declared capacity of 3780 mAh. It's all because of the plastic case and the lack of a metal frame.

For comparison, we attached UMI eMAX to the Lenovo K3 Note smartphone. The smartphone from UMI turned out to be a little shorter in other similar measurements, but it looks prettier. Although, we will not argue about tastes, but we will move on to getting acquainted with the technical part of the UMI eMAX smartphone, starting, as usual, with the display.


The diagonal of the UMI eMAX display is 5.5 inches, so this smartphone can safely be called a phablet. The display has a resolution of 1920x1080 pixels, resulting in a pixel density of 401 per inch.


The display matrix is made using LTPS technology, and there is no air gap between it and the protective glass, that is, OGS technology was used in the manufacture of the screen itself. The program "Multi-Touch test" showed support for 5 simultaneous touches.


As we said earlier, UMI does not name the manufacturer of the eMAX display protection glass. There is also no information about the manufacturer of the display itself. But the viewing angles of the screen are excellent. The same can be said about the display itself, the characteristics of which made a very good impression on us.

Let's get to know the interface.

Interface and software platform

The UMI eMAX phablet arrived with Android 4.4.4 KitKat pre-installed. We did not find signs of the presence of additional shells.


Touch buttons "Menu", "Home" and "Back" perform their traditional functions. In the settings, in the “About phone” item, there is a wireless update function, which at the time of testing showed that we had the latest firmware version installed. Although the manufacturer on the company website announces an imminent update to Android 5.0 Lollipop, and perhaps new batches of UMI eMAX will already be supplied with this operating system.


Of the interesting features, it is worth noting the presence in the settings menu of various smart functions, to which the manufacturer devoted a separate chapter on the company's website. Among them you will find not only the ability to unlock with a double tap, but also the ability to call the dialer, mail, camera, player and other applications by drawing the corresponding letter on the screen.


Also, the UMI eMAX smartphone boasts the HotKnot data transfer function. As for the rest, there is nothing special to highlight in the shell, since here it is absolutely standard. It is possible that the next batches of the device with the new firmware will receive some additional functions from the manufacturer, but our copy belongs to the first batch of deliveries, and cannot boast of anything like that yet.


We only note that the interface works quickly and without lags, which is quite logical, since the processor in the smartphone is quite powerful, and such a well-known manufacturer should not have problems with optimizing the standard shell for this stuffing.

Let's move on to testing the UMI eMAX smartphone in various benchmarks, starting, as usual, with AnTuTu.

Performance testing and other benchmarks

We list all the characteristics of the device that will affect the final results in these tests. Let us remind you once again that the UMI eMAX phablet runs on a 32-bit Android 4.4.4 KitKat operating system in its standard form. The device is equipped with an 8-core 64-bit MT6752 processor from MediaTek, which works in conjunction with the Mali-T760 video accelerator. The smartphone has 2 GB of RAM and 16 GB of built-in memory, of which about 12.5 GB is available to the user. The frequency of the cores of the main processor is 1.7 GHz, and the graphics one is 700 MHz.


In the test of the Antutu v5.7.1 program, the UMI eMAX smartphone scored the usual 40474 points for this configuration. Recall that Meizu M1 Note with the same operating system and similar stuffing scored almost 2,000 points less, and Lenovo K3 Note with Android 5.0 Lollipop scored 2,000 points more than UMI eMAX. So, most likely, on the same 64-bit operating system, our UMI eMAX will also score at least 43 thousand points. Although we traditionally remind you that it is not worth 100% judging performance based on the results of this test, because it is synthetic, and the result can change on its own every time.

Let's move on to testing 3D graphics. In the 3DMark test in Extreme mode for Full HD resolution, our copy showed a result of 6571 points, which is almost the same as the Meizu M1 Note, but 5% less than the Lenovo K3 Note.

When tested in the Epic Citadel program, the results were close with the same compared devices - about 40 fps.


Let's check the operation of the smartphone in real conditions in the game Asphalt 8 in network mode at maximum graphics settings. During the 10-minute session, the device showed the absence of any problems in the game. No lags or slowdowns were found. As for the heating of the smartphone case, it takes place, but to a much lesser extent than in ECOO E04 Aurora Plus , Ulefone Be Touch and Elephone P7000. Whether this advantage is connected with the version of the operating system, or the case is in the design of the case - it's hard to say for sure. But the fact itself made us happy.

Built-in sensors and GPS testing (see video for details)

Let's check what built-in sensors the UMI eMAX smartphone is equipped with. The familiar Sensor List program will help us with this.


It turned out that our tested device has the following built-in sensors: an accelerometer, a magnetic field sensor, a gyroscope, a spatial orientation sensor, a gravity sensor, a linear acceleration sensor, a vector rotation sensor, as well as light and proximity sensors. And this makes the UMI eMAX smartphone one of the leaders in its segment in terms of equipping with built-in sensors.


And now let's check the operation of GPS navigation in UMI eMAX.


As you can see in our video review of this device, connection to GPS satellites after a cold start is almost instantaneous. The location accuracy turned out to be quite high, and the signal level was average. In other words, when using GPS navigation in practice, you will not have any problems. Although we did not find support for GLONASS satellites in this firmware version, which is confirmed by data from the official website of the manufacturer.

Next, we will check the operation of the built-in cameras.

Camera testing

According to the manufacturer, the resolution of the rear camera in the UMI eMAX smartphone is 13 megapixels. The manufacturer of the rear camera sensor is not specified, but it is known that 6 lenses were used in the design, and the light sensitivity of the optics is f / 2.2, which is an average for modern smartphones.


The camera interface is also standard and the manufacturer hasn't made any changes here either. Most often, in the devices of second-tier brands, which so far includes UMI, this is more a positive thing than a negative one. But still, let's say that in this device you can use the following modes: panoramic shooting, live photo, shooting with various effects (negative, sepia, etc.), shooting in HDR mode and slow motion video shooting. In the camera settings there is an option to activate image stabilization, which here is electronic, not optical. There is also a face detection mode, burst shooting, gesture shooting and other standard features that you are already used to. The maximum shooting resolution is limited to 9.5 MP by default, but when you change the aspect ratio of the frame to 4x3, a maximum resolution of 13 MP will become available to you. Obviously, these are some software flaws. As for video shooting, here the maximum resolution is 1080p at 30 frames per second.


After evaluating the examples of photo and video shooting, we can conclude that the quality of pictures from the rear camera is at an average level. We were pleased with the natural color reproduction in the received frames, but the sharpness leaves much to be desired. Mistakes in camera focusing are obvious, and it's not often that you get a great and sharp shot. There are also problems with the choice of exposure, and frames often turn out to be overexposed.

In night shooting, the problems are only exacerbated, since the camera settings are clearly over-sharpened, which contributes to the appearance of noise even when shooting with flash. In this case, focusing is most often still obtained inaccurate.


When shooting video, the lack of optical stabilization affects, and the electronic one does not work as efficiently as we would like. Autofocus in the camera is quite slow. And all this leaves a feeling of some flaws or attempts to save money in the wrong place.


In general, we would give the rear camera a top three out of five possible. This is due to the camera module itself, which is clearly not as expensive here as Sony's Exmor RS or Samsung's ISOCELL, or it's all about software optimization - we can't say. Perhaps the problem lies both there and there. Although in Lenovo K3 Note, the sensor of the main camera is also not top-notch for this segment, but the camera there shoots much better.


However, there is a nice moment, which was the front camera. The UMI eMAX smartphone uses a 5-megapixel OV5670 sensor from OmniVision, and the optics have the same f / 2.2 aperture. However, we were very pleased with the quality of the images from this camera. Of course, using it as the main one is not the best idea, but selfies from it will be great.

Let's see if the UMI eMAX smartphone can correct the impression in testing autonomy.

Battery test

According to the manufacturer, the battery capacity in UMI eMAX is 3780 mAh. However, we cannot verify this in any way, since the case cover in this device is non-removable, and the user does not have access to the battery. In addition, UMI has already noticed facts of overstating the real capacity of the battery, which makes us treat the numbers very wary. In addition, the thickness of the UMI eMAX case is less than 8 mm, and how the manufacturer managed to fit a battery with such a decent capacity inside remains a mystery.


Let's try to check whether the declared capacity corresponds to the real figures. In the AnTuTu Battery Test, our smartphone scored 8077 points. This is only 3% more than showed Elephone P7000 with a battery capacity of 3450 mAh, which, by the way, looks like a brick compared to UMI eMAX. And we expected a difference of almost 10%.

For the purity of the experiment, we will conduct testing in the Epic Citadel program in the Guided Tour mode. The smartphone worked in it for 5 hours and 49 minutes, which is pretty good. But after all, Lenovo K3 Note with a battery capacity of 3000 mAh worked for almost the same amount. What happens, UMI again took up its own, or is it all about optimizing the firmware? Is that why the case in the smartphone is non-separable, but there is no access to the battery? After all, then you can really declare the capacity is greater than that of competitors, and draw attention to the product. Well, we leave it on the conscience of UMI.


And what will UMI eMAX show us in testing sound from an external speaker? It turned out that in this area this smartphone did not hit the dirt with its face. The sound from the external speaker is very loud, quite clear and pleasant. So, if you want to take a photo from the rear camera, it's better to turn on the music player with your favorite song. Joke!


As for the sound in the headphones, in the UMI eMAX smartphone it is at the same level as that of competitors with the same processor. The Lenovo K3 Note may sound a little better with its sophisticated MaxxAudio equalizer, but both are still far from the level of smartphones with a separate audio chip. On the whole, we have no complaints in this regard.

Well, it's time to take stock.


Let's start with the advantages of the device:

1) Autonomy of work. Despite doubts about the actual battery capacity, the device can still go without recharging for up to two days with average use without any problems.

2) Body thickness and overall more compact dimensions compared to competitors.

At the time of recording the video review, one more advantage of UMI eMAX could be distinguished - a lower price compared to competitors with the same characteristics. However, at the moment, for the same $ 160, you can buy Lenovo K3 Note, which generally proved to be better in terms of functionality.

Let's move on to the disadvantages :

1) Lack of backlight touch buttons. Although in daylight their brilliant marking compensates for this shortcoming.

2) Non-removable battery.

3) The work of the rear camera.

4) Lack of information about the manufacturer of the protective glass of the display. The device may not be highly resistant to scratches on the glass. Therefore, we recommend using a film or additional protective glass.

5) The presence of an outdated operating system at the time of launch, which prevents the full potential of the processor.

Despite the fact that there were 2 times more disadvantages than advantages, the UMI eMAX smartphone looks like a worthy alternative to Jiayu S3, Lenovo K3 Note and even Meizu M1 Note. This also includes some models with the MT6753 processor, which cost more than $160.

We hope that with the update to Android 5.0 Lollipop, the UMI eMAX smartphone will become even more attractive. In addition, the company is developing very rapidly, does not focus only on the domestic market, and its products have multilingual firmware and often fall into various promotions and sales. Therefore, this device is definitely not worth writing off, because UMI eMAX is worth its money, believe me!

You can buy a smartphone at a low price in the Coolicool store
Link to the product
Coupon - Andro-newsEMAX

Price - $155.99

Video review of Umi eMax

In conclusion of the review, we present all the characteristics of UMI eMAX

  • Device type: smartphone/phablet.
  • Available colors: grey.
  • Case materials: plastic, glass.
  • Operating system: Android 4.4.4 KitKat (upgradable to Android 5.0 Lollipop)
  • Networks: GSM: 850/900/1800/1900MHz (band 5/8/3/2);

WCDMA: 900/1900/2100MHz (band 8/2/1)

FDD LTE: 1800/2100/2600MHz (band 3/1/7);

TDD-LTE B38/B39/B40/B41

  • SIM-cards: Dual Micro-SIM, Dual Standby
  • Processor: MT6752, 64 bit, 1.7 GHz, 8 cores Cortex A53
  • Video accelerator: Mali-T760 MP2, 700 MHz
  • RAM: 2 GB LPDDR3, 800 MHz
  • Storage Memory: 16 GB, Micro-SD card slot up to 64 GB
  • Interfaces: Micro-USB, dual band 2.4/5.0 GHz WiFi 802.11 (b/g/n), Hotspot, Bluetooth v4.0, OTA, HotKnot, OTG, 3.5 mm audio
  • Screen: LTPS, 5.5'' Full HD (1920x1080), OGS, 401 ppi
  • Cameras: 12.98 MP (4160x3120), f/2.2, 6 lenses, autofocus, digital stabilization, LED flash (continuous shooting, digital zoom, geo-tagging, touch focus, face detection, HDR, panorama, ISO selection, exposure compensation , white balance, timer, scene selection), video 1080p@30fps + 4.92 MP (2560x1920), f/2.2, OmniVision OV5670, Pure Cel
  • Navigation: GPS, A-GPS
  • Battery: non-removable, capacity 3780 mAh
  • Dimensions: 152.3 x 76.5 x 7.9mm
  • Weight: 148 g
Author: Андрей Ковтун Publication date: 06.07.2015


Total comments: 12
Андрей 0
Пришёл этот аппарат, только нету звука динамика, (музыка, мелодии звонка, при загрузке ничего не играет, с ютуба видео без звука). Что за фигня? Это мой первый смарт. Может обонвить андроид нужно? Да, и симки пока я не вставил, нужно заменить свои старые на микро. Подскажите знающие люди в чём может быть проблема?
04.08.2015 10:05
Влад 0
Купил сей девайс качество супер вчера даже сравнил с LG G3 на мой взгляд у лыжи лучше только камера UMI доволен полностью,покупал на АЛИ за 8500 руб
01.08.2015 17:51
yurasb 0
С появление Umi Iron этот телефон потерял актуальность. Но по ттх так же хорош.
20.07.2015 16:20
Илья 0
Шикарное соотношение цены и качества. Такими темпами топовые производители станут не такими уж и топовыми)
15.07.2015 17:23
Андрей 0
Топовые производители всегда будут топовыми, а вот то что китайцы могут сделать хорошее железо за вменяемые деньги - это хорошо.
15.07.2015 19:16
Евгений 0
Как интересно обстоят дела у аппарата в российских LTE-сетях?
12.07.2015 16:57
Андрей 0
Всё окейно с LTE: 1800/2100/2600МГц. В России всё шикарно.
15.07.2015 19:19
Zalimkhan 0
Андрей, не подскажешь где можно отрицательный отзыв про coolicool написать, что бы многие видели?
06.07.2015 15:58
Андрей Ковтун 0
Напишите в отзовике на нашем сайте
06.07.2015 18:31
Владислав 0
тести этот тел норм он или нет?
14.07.2015 21:21
Zalimkhan 0
coolicool , мне уже с 24 мая браслет все не отправит, завтраками кормят, да и многие на етот магазин жалуются жалуются...
06.07.2015 15:54
Андрей 0
Воспользуйтесь палкой (paypal)
06.07.2015 22:36


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UMI eMAX review of another interesting smartphone based on the MT6752 chip with a capacious battery